Resources Library

09 Jan 2026

What does a great loyalty program look like? For Raffael Fappiano, Senior Product & Project Manager at Azul Brazilian Airlines, it comes down to three key principles: simplicity, digitalization, and personalization.

08 Jan 2026

In this episode of Let’s Talk Loyalty & Loyalty TV, Joanna Witsch speaks with Ros Netto, Global Head of Rewards at Virgin Active, about how the brand is using loyalty to motivate healthier, more active lifestyles.

08 Jan 2026

Loyalty programs are often viewed as cost centers—expensive to run, heavy on discounts, and difficult to prove ROI. But it doesn’t have to (and it shouldn’t) be that way. Well-designed programs can turn loyalty into one of the most reliable profit engines a brand can build.