Comarch Partners with KYROS to Deliver Financially Optimized, High-ROI Loyalty Programs

Comarch, a global provider of advanced IT systems, has announced a business partnership with KYROS, the world’s only actuarial firm exclusively focused on loyalty programs. This collaboration integrates Comarch’s best-of-breed loyalty technology platform with KYROS’s specialized high-touch consulting. The partnership aims to provide clients with a comprehensive solution to create, manage, and run healthy, sustainable loyalty programs that deliver significant, measurable ROI.

Addressing the Financial Complexity of Modern Loyalty

In today's market, many enterprises struggle with the significant financial complexities of operating loyalty programs. Key challenges include the inability to accurately estimate breakage, leading to financial volatility, and painful, time-consuming liability audits. Companies often face material variances from their financial plans because they cannot accurately forecast breakage, making it difficult for CFOs to ensure stable and predictable results.

Furthermore, many programs struggle to accurately scenario-test the financial impact of program changes or measure the true value their program creates. This lack of measurement prevents optimization and makes it difficult to elevate the program's strategic importance to the C-suite.

An Alliance for Sustainable Value

The Comarch-KYROS partnership directly addresses these challenges by bridging the gap between loyalty marketing and financial science. KYROS utilizes actuarial science to help loyalty programs maximize ROI and de-risk redemption costs and liability. By combining this unique expertise with Comarch’s powerful and flexible loyalty platform, the partnership provides a unified solution for both customer engagement and rigorous financial management.

This cooperation will facilitate access to unique knowledge on liability management for Comarch clients, an expertise not widely available in the market. Clients will be empowered to make optimal decisions by clearly understanding the financial impacts of program changes and identifying the best levers to maximize ROI.

"Our platform provides the powerful engine for customer engagement, and this partnership with KYROS adds the sophisticated financial blueprint. Together, we are offering a unique, end-to-end solution that allows our clients to not only build lasting customer relationships but to do so with complete financial confidence, predictability, and sustainability."  Ksenia Goncharova, Head of Loyalty Partnerships at Comarch

"Loyalty programs are significant financial assets, but they carry complex liabilities that must be professionally managed. By integrating our actuarial models with Comarch’s best-of-breed platform, we can provide CMOs and CFOs a unified, data-driven view of both program performance and financial health, turning loyalty into a proven, high-ROI business driver.” Len Llaguno, Founder and Managing Partner at KYROS