Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
09 Oct 2025
Choosing a loyalty tech provider can feel overwhelming—endless features and hundreds of vendors, all promising everything from gamification to AI-driven personalization. Add in regional nuances, infrastructure needs, and compliance hurdles, and it quickly turns into one big loyalty headache. So, how do you cut through the noise and make the right choice?
08 Oct 2025
To find out, we invited Deborah Otiso, Operations Manager for CRM & Loyalty at Kenya Airways, to take a seat for our latest Loyalty Personality Quiz with Michał Ostasz. Deborah steps away from managing a program to reveal the personal preferences that shape her professional perspective.
26 Sep 2025
In this episode, Amanda Cromhout sits down with Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank, to explore the 20-year journey of the Greenbacks programme - from its origins, through its transformation into a bank-wide loyalty initiative.
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