Tiers in a loyalty program show members appreciation for their activity and simultaneously increases the effectiveness of the program by providing easy segmentation of customers, which allows brands to give benefits based on defined rules.

Loyal customers are not all the same. Some are just regular spenders, while others may be high spenders or even brand ambassadors. A loyalty program is a marketing tool that helps you not only determine the segments of your most valuable customers.

Generating and analyzing customer insights can help you keep customers coming back, lead them into spending more time at your brick-and-mortar stores (or your website), and convince them to reach for products with high- profit margins.

Loyalty programs are perfect tools to gain access to data about your customers. It unlocks the ability to provide personalized experiences.

What are the benefits for the company and customers