Happy spouse happy house is a familiar phrase, but what does it have in common with a workplace? It is well-known that, the happier employees are, the better they perform and stay motivated to deliver high-quality services to their customers.

When you are starting to think about a loyalty program in your organization, you need to be aware that they are no longer just tools to increase sales. Modern programs identify with customers, and allow them to develop their passions.

Loyalty programs - especially digitalized ones - are associated with young generations including generations X, Y (also known as Millennials), and Z. Older generations are groups that often might be overlooked.

One of the main parts of a loyalty program is usually allowing members to collect either points, stamps, or badges. There is a wide variety of options that are suitable for each company’s needs.

Digitalization is a multistep process. It includes not only switching from analog to virtual tools but also changing the whole approach to the loyalty program

There is no doubt that the world has changed drastically in the last decade. There has never been so much access to information as there is today.

Building customer loyalty towards your brand is the responsibility of the entire company, not only the marketing department. Excellent customer service, high-quality products and services, and a well-designed loyalty program are just a start. That’s why it’s crucial to get the right person to manage loyalty in your company, somebody who can disseminate a customer-centric approach to all areas and deliver deep insights and recommendations.

During the maturity phase of a loyalty program, customers start to become less sensitive to the program's value proposition so interest begins to flatten. When growth begins to stagnate, it's time to evaluate and optimize the program and look for new trends and technologies to replicate its success and bring even more value to your members.

Using contactless payment options can reduce anxiety associated with shopping in-store during the COVID-19 outbreak. Unlike before, customers now wish to go about their daily lives with minimal contact with another surface. One of the main goals is to avoid cash transactions at all costs. Some people are paying via their smartwatches or tap-to-pay, and others want to use an app-based digital account whenever possible.