Connecting Consumers and SMBs: Rethinking Loyalty with Kate Booth

In this episode of Let’s Talk Loyalty & Loyalty TV, Aaron Dauphinee sits down with Kate Booth, President of RMG Loyalty, to explore how loyalty programs can bridge the gap between consumers and small businesses across Canada.

Known for its strong coalition and proprietary loyalty ecosystem, Canada has long been a leader in creating rich earn-and-redeem opportunities through powerful partnerships. RMG Loyalty, now approaching its 25th year, has played a key role in this landscape — managing SMB-focused programs for major brands like AIR MILES and More Rewards, and expanding the ways members can earn value through local businesses.

Kate shares her perspective on why B2B and SMB loyalty programs matter, how they strengthen customer engagement, and why integrating consumer and small business strategies is becoming essential for modern loyalty design.

🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.